About

DJ Martin founded Rareview Advisory Group to help investors, agency leaders, and brands simplify complexity, unlock value, and accelerate performance across the interconnected worlds of marketing, media, and technology.

Blending the precision of an engineer, the discipline of a procurement leader, and the vision of a commercial strategist, DJ brings a rare perspective shaped by experience on every side of the table — from enterprise procurement to agency networks, from alternative media investment models to ad-tech platforms. This multidimensional background allows him to connect commercial strategy with operational execution in ways that create clarity, alignment, and measurable impact.

At Rareview, DJ partners with investors, founders, agency leaders, and brand executives to transform how organizations create, measure, and sustain value. His work focuses on commercial model design, ecosystem strategy, and operational alignment — bridging the gap between financial rigor and growth ambition. Whether helping a startup scale smarter or guiding a global enterprise through transformation, his approach is grounded in pragmatism, transparency, and executional discipline.

Before launching Rareview, DJ held senior global leadership roles at Omnicom, Dentsu, ICON International, and Extreme Reach, where he built and led commercial, procurement, and operational capabilities across diverse markets. He has consistently been at the forefront of re-engineering how marketing ecosystems operate — aligning incentives, improving governance, and driving results that endure.

DJ holds an MBA in International Management from the Thunderbird School of Global Management and a BS in Computer Science & Software Engineering from The Ohio State University.